Arctic Shaman Santa?! Meet Yamal Iri, The Grandfather of the End of the World

Beyond Santa Claus and Ded Moroz, the real Arctic winter wizard is Yamal Iri, the “Grandfather of Yamal,” a localized Christmas figure from the Yamalo-Nenets Autonomous Okrug, Russia. We uncover his unique powers: not just gift-giving, but utilizing a shamanic drum made with ancient Nenets technology to drive away evil spirits and bestow positive energy. Discover why this Siberian hero wears a functional reindeer-skin malitsa, carries ancient mammoth bone jewelry , and how his tradition, rooted in Indigenous culture, offers a spiritual alternative to the global legend of Santa Claus.

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